Since the eldercare process is often messy and overwhelming, AgePath desired a brand that would convey peace of mind. To suggest linearity, we explored the “path” theme in various ways. The color palette, icons, and typography work together to create a sense of ease and playfulness.
This was our recommended logo, and the one the client went with. The a-path plays on the name “AgePath” without belaboring the point.
The curved edges and lowercasing suggests the service is welcoming and easy to use. The “warmth” of the yellow-gold is balanced against the cooler blue-tones; a color combination that is both positive and cheerful.
We designed a Certified Seal of Approval that conveyed a service provider was rigorously vetted and could be trusted.
We concepted various seals that were in line with the vibrant brand. The bottom-right seal was ultimately selected by the client. It was our favorite as well.
The product designs would need to satisfy two goals. First, to educate the user on the eldercare process, and secondly, to provide a turn-key way to discover senior care products and service providers. We mocked up the application with a modern look and feel inspired by Google’s Material Design guidelines.
We designed and developed a number of marketing pages that targeted various customer segments (families, service providers, and employers). The website had to educate visitors on the product itself and communicate the process, value and technology behind the product.