Guest Post Manilyn Moreno
Positive thinking and inspiration are two things that any start-up entrepreneur should have in order to succeed with his endeavor. But where do you get this? If you feel down and you think you don’t have enough guts and wits to make it, it’s high time to infuse your mind with positive mantra to push you further and reach success.
Reading is not just a great source of inspiration. It’s also one of the best sources of practical knowledge that you might one day apply in running your business. So if you’re looking for some nice must-reads to keep the ideas flowing and the inspiration at an all-time high, then these books are best for you.
1. Crush it! Cash in on Your Passion by Gary Vaynerchuk. In this book, Garry Vaynerchuk tells us of making the most out of what we love to do best. The book also gives hints and tips on how to take advantage of the internet and everything that online platforms have to offer. Gary has been working with his brick-and-mortar family business for years–turning the once-fledgling mom-and-pop wine shop into a multimillion business. Vaynerchuck eventually found out the hidden potentials of video marketing—he grabbed the opportunities in stored and eventually built a personal brand that propelled him to fame and success. The book offers Vaynerchuk’s step-by-step guide just how to do things right!
2. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis. In this book with foreword from actor Ashton Kutcher, Brian Solis explains to us the impact that social media has brought to the way people communicate in the business. Furthermore, the book discusses the huge impact of social media on influencing consumers. Solis also wrote about the different social media platforms, including Twitter, Facebook, and YouTube and how each of these platforms contributes to the success of any business.
Nevertheless, it’s been clear that no matter how many social media accounts a business has, if no engagement between the consumer and the provider exists, everything boils down to nothing. And that what Solis is going to tell the readers–how to establish meaningful and advantageous conversations to empower your clientele to participate in your marketing and service endeavors.
3. The Whuffle Factor: Using the Social Media to Build Your Business by Tara Hunt. The books gives online marketers and so-called “social capitalists” with techniques and strategies on how to be more hands-on, grassroots, and interactive to maintain a steady flow of information to and from customers while boosting the steady rise of cash for your marketing and promotion. The book also discusses how a business can grow its customer base at little or no cost by catching the web 2.0 wave–the world of mass collaboration and social networking–using blogs, Facebook, MySpace, Twitter and other social networking platforms.
4. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh. The iconic founder of LinkExchange and Zappos, Tony Hseih chronicles his long and hard path to success and how his experience could also help everyone pursue their dreams, work on their passion, find happiness and still earn tons and tons of money. The “Profits” section consists mostly of his coming-of-age stories, finding his way to Zappos and everything about his adventures as an entrepreneur at a very young age. The second section “Profits and Passion” is more business oriented, covering many of the important philosophies that he believed. The third section “Profits, Passion and Purpose” outlines his visions on taking things to the next level.
Manilyn Moreno is a caterer and event planner. She is also a contributing author for Better Cater catering software company in which she shares practical tips for catering business owners and start-up caterers.