Guest Post by Derek Whitney
With the large number of crowdfunding projects all over the Internet, it is essential that you grab the attention of visitors by adding a video to the project. No matter what type of project you’re trying to raise funds for, it needs a video to maximize the chances of reaching the goal. Simply creating a video is not the answer either. Avoid making these five common mistakes that can turn your project into a failure.
1. Not Creating a Plan
While your video doesn’t need to be Hollywood quality, it does need to be planned out ahead of time. If you don’t start your video without knowing at least an outline of what you intend to cover, it will likely end up boring and discourage viewers from contributing. Give a bit of information about you and why the project should be funded and is important to you. Continue on with a few of the available rewards and what will happen if the goal is reached. Conclude with a call-to-action that tells the viewer to do something whether it is to tell their friends about the project or donate themselves.
2. Poor Video Quality
A video with poor quality is not going to draw attention. You don’t need to have a fancy camera or studio to produce a decent video. Most smartphones and basic digital cameras have video capabilities that are more than acceptable for filming the project’s video. Look up a few tips online for shooting your own videos if you’re completely inexperienced or feel that your video won’t be aesthetically appealing.
3. Lacking Updates
Your initial video may be enough to draw initial interest, but you’ll need to maintain interest and support for the duration of the campaign. Post occasional video updates to inform contributors about the project’s status. Funders might be willing to donate again or spread the word to ensure the goal is met before the deadline if they receive an update on the overall status of the project. A project that is not frequently updated can get pushed aside or forgotten about completely.
4. Too Many Rewards
Don’t give a long drawn-out list of the rewards for the project in the video. Be enthusiastic and set the mood when explaining the best available rewards. List a few different rewards at the various donation levels to draw interest. Potential contributors can view a complete list of the rewards on the project’s page.
5. Ending Without a Call-to-Action
Don’t end your video by simply thanking people for checking the project out. You want to excite them and encourage them to spread the word about your project. You want them to donate and follow the project. End the video with a very clear and concise message telling them what you want and expect from them.
Derek is currently blogging for Crowd Journey, a site that provides help with Crowdfunding and indiegogo video. When he is not blogging, he enjoys working at a web agency located in northern New Jersey.