Guest Post by Derek Whitney
When trying to promote a small business, one of the best tools that you have available to you is video marketing. With these tips, you can take your small business to another threshold and reach new customers.
Promoting a small business is often very challenging with the plethora of other competitors out there. One of the best ways to differentiate yourself from the competition is to use video marketing. With video, you can tap into the emotions of your potential customers and bring more people in the door. If you’re interested in video marketing, here are some tips to keep in mind.
1. Keep the Search Engines in Mind
Although you do want to make your videos for consumption by humans, you need to keep the search engines in mind. When you are uploading your videos to the web, make sure that they are optimized for search engines. Without search engines, no one is going to be able to find your video, which makes it pretty pointless. Use keywords in your titles, tags, and descriptions.
2. Be Real
When it comes to video marketing, you don’t have to pay thousands of dollars to use a professional video production crew. Instead, you could use a basic camera and just talk directly to your visitors. As long as you’re candid and real with your videos, people will still appreciate them.
3. Call to Action
When you create a small business video, make sure that you have some kind of call to action within it. Whether that is subscribing to your YouTube channel, clicking on a link to visit your site, or making a purchase, ask your viewer to do something. Without this, you won’t really get much out of your videos. Yes you may be able to increase your brand awareness with a video, but you need to make a habit of asking for people to buy.
4. Get Your Video Out There
It is also important to make sure that you get your video out of the most people that you can. For example, you should consider uploading your video to multiple sites like YouTube, Facebook, Twitter, and Google+. Put it on your site, your blog, and anywhere else you can think of. If you get your video out to more people, you’ll be able to reach a bigger audience and those individuals will be able to share it with others.
5. Get Started
One of the big problems that small business owners have is that they put off video marketing because they think that everything has to be perfect in order for them to get started. They want to make sure that the video is eye catching, professionally edited, and looks great. While there’s nothing wrong with wanting to put out a good product, just getting started is important. If you wait around until things are perfect, you’ll probably never get started.
With these video marketing tips, you should be able to help take your business to a new level. You can increase sales, get more traffic, and generally be more successful.
Derek is currently blogging for Startup Valley, an crowdsourced investing platform that helps connect technology startups with investors. Derek enjoys blogging about marketing tips, finance, and other business related topics.